Udaiyan Jatar,

Global Business Strategist

Mentees:

Cristian, 18, Dominican Republic

Udaiyan has spent 18 years in companies like Coca-Cola, Procter & Gamble and Grey Advertising, launching new brands or resurrecting established ones in Asia, Europe and North America.

Most recently he founded an “intrapreneurial” start-up at Coca-Cola that is projected to be over a billion dollars by industry experts. He developed and launched their highly innovative global coffee & tea brewed beverage brands in Singapore, Norway and Canada. A feature of these global brands reflects Udaiyan’s personal commitment to social and environmental sustainability and is a landmark move for Coca-Cola. As an example, a 100% of the fresh brewed coffee blends launched by him are certified by Fair Trade or the Rain Forest Alliance, and this business demonstrates a high sense of responsibility to the environment through special recycling programs and exclusive use of re-purposed (or responsibly sourced) wood in its kiosks etc.

Prior to launching Far Coast, Udaiyan led the expansion of Nestea bottled iced teas internationally to Europe, Latin America and Asia as leader of the $400 million Coca-Cola/Nestle joint venture in 1999-2000. Previous accomplishments include leading Grey Advertising’s launch campaign for P&G’s Pantene in India, and managed international brand launches like Sprite, Powerade, Limca and Kinley water.

Udaiyan has a Bachelor’s degree in Economics and an MBA (Marketing).